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What is Bud Light BL6? Play, Hardware, and More


According to the website, Bud Light released the Bud Light BL6, “the world’s first self-cooling six-pack that also plays video games.” He’s part koozie, part video game console, part projector, and he’s 100% drunk.

Bud Light, the beer brand produced by Anheuser-Busch, has created a video game console. It remains BL6, and yes, it will keep two of your beers cold. It has 16 gigabytes of memory and six games, including Tekken 7 and Soulcalibur VI. In addition, it has an integrated Asus projector.

Bud Light BL6: A Cool Game Console that also Cools Your Beer

Anheuser-Busch is a company better known for its brewing skills than for game consoles. That said, nothing is stopping them from entering the game console arena. Well, that went a bit too far, but Anheuser-Busch tried something different to capture the interest of beer lovers.

A game console unlike any other on the market for its niche perspective. It can’t compete with PlayStation5 or Xbox Series X, although the console has something else up its sleeve.

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Bud Light BL6 Gaming Console

Bud Light BL6 Gaming Console

It looks like a six-pack of beer cans, but besides being a gaming rig, it’s also a beer cooler. So you can enjoy games like RBI Baseball 20, Tekken 7, and Soulcalibur VI while drinking a cold can of beer on the couch.

Yes, that’s right, the first two compartments disguised as beer cans are the beer cooling fans, the next two are the controller mounts (for BL6 brand 8Bitdo N30 Pro+ gamepads), and the last one is for holding the beer in its place, refrigerated during use at all times.

Hardware to impress

You will be baffled if you think it remains just a marketing gimmick. The Bud Light BL6 is a Windows 10 platform with a stellar i7-1065G7 CPU and 16GB of RAM. If that didn’t convince you, it also has a built-in Asus ZenBeam 720 projector for your gaming adventures indoors and outdoors.

As far as sheer appeal goes, Anheuser-Busch has played its cards right. After all, it’s pretty rare to get a game console like this. Plus, it looks so cool, made perfect for a geek gamer’s lair. Bud Light sold a limited number of units for a charity auction at Shop Beer Gear for over $1,000. Hopefully, they will hold another auction or sale of the BL6 in the future.

While everyone was busy updating tabs to get their hands on a PlayStation 5 or Xbox Series X, Bud Light, the ubiquitous beer brand owned by Anheuser-Busch, quietly launched its own games console on Tuesday. Video. Really. It’s an actual device with real games. And further.

Bud Light BL6 created a video game console that chills your beer while you Play

The machine, dubbed BL6, isn’t quite as powerful as the latest version from Sony and Microsoft, but it does have something neither of their respective consoles offers: the ability to chill two beers while you play. The BL6 has the same look and form factor as a regular beer six pack. According to a Bud Light spokesperson, it also has a built-in projector that lets you project games onto a wall or canvas instead of a TV or monitor.


The era of new consoles has arrived with the recent release of PlayStation 5 and Xbox Series X, and now Bud Light has released one of its own. It is unlike anything gamers have seen before, as it seamlessly integrates the love of beer and gaming into one. They called it the Bud Light BL6 game console.

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