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Aman Gupta and Sameer Ashok Mehta are the BoAt co-founders.
- Aman Gupta is the co-founder and chief marketing officer of BoAt. Before co-founding BoAt, Gupta was Sales Director at Herman International. He oversaw the portfolio of consumer electronics brands, including JBL, Harman Kardon, and AKG, which Harman International distributes in India. Gupta’s first business experience was as a co-founder and CEO of Advanced Telemedia Pvt. Ltd., which helped launch global brands such as Bates Audio, Sinhaiser, and Telex in the Indian market.
- Sameer Ashok Mehta is the co-founder of BoAt. Before co-founding BoAt, Mehta had experience in business and executive leadership. He owns Redwood Interactive, which distributes computer gaming hardware and peripherals under the Redgear brand. Mehta is also the director of Courses India, which his family owns. Mehta was appointed as his director in February 2010 at Course India Limited.
Kanwaljit Singh joined the company’s board of directors in April 2018. Singh is the managing partner of Fireside Projects, which led a ₹60,000,000 (approximately $900,000) equity capital smooth-edged in BoAt. The round is not open until early May 2018.
The boAt is an India-based consumer electronics brand founded in 2015 that markets earphones, headphones, stereos, travel chargers and premium rugged cables. Imagine Marketing Services Pvt. Ltd., which operates as BoAt, was additional in November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta.
Therefore the, boAt is an India-based company moulded in November 2013. BoAt markets earphones, headphones, stereos, travel chargers, and best-rigged cables.
Products and brands
BoAt designs audio-focused consumer electronics, including wireless earbuds, wired headphones, wireless speakers, home audio devices, smartwatches, and various mobile phone accessories.
BoAt distributes a line of wireless airbeds under the brand name Airdopes. Like the competing brands and models of wireless earbuds, BoAt’s line features Bluetooth connectivity, enabling truly wireless usability and carrying cases with built-in batteries for charging wireless earbuds. Include when not in use.
Why is the brand name of electronic accessories BoAt?
Aman Gupta, a 36-year-old co-founder of BoAt, points to the brand’s tagline, plug into nirvana, which places in large letters on the wall of the young startup’s particular office in Delhi. When you take a boat, you leave it all behind. You plug in a new zone, they say. In addition to the philosophical meaning, the brand has wrought into a new location. Starting in 2016, it retails in products such as chargers, Bluetooth speakers and earphones, which has already surpassed an impressive 1 billion sales in its third year.
Therefore it is an impressive show and was complete with very little external support. Thus the founders barely raised any money in the first two years. The only capital round was in May 2018 from Kanoljit Singh of Fireside Ventures, who invested 60 60 million in the brand. “I was impressed by his ability to find white space, the founder’s experience, the product quality and the right target,” says Singh. Its funds typically invest in early-stage consumer product companies. Gupta assured, laughing. While others have a burning rate, we have an earning rate. Boat Lifestyle Abbott has been cheerful since its early days.
The boAt was first imagined in 2014 and finally launched in 2016. The two years consumed researching and zeroing in on the right products. The two founders, Gupta and Sameer Mehta, each put in 1.5 million from their savings to start the company.
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